Some KOLs charge $10k+ for a single post Platforms like Kaito quote fees that could fund an entire campaign. Projects are burning capital on vanity impressions while starving the actual community that gives them life. → Paying for attention ≠ building trust → Rented audiences disappear as fast as the invoice clears I’d rather allocate that same budget to an organic loop: reward the people who show up, create genuine interactions, and let the signal spread from within. Sustainable growth comes from community gravity.