why should you care about MAU, WAU, and DAU???? everyone loves to say “we’re early” but let’s be honest it’s 2025, we’re not early anymore. the excuses are gone. vibes ≠ adoption. hype ≠ users. price ≠ product. if you’re not looking at how many real humans are showing up and sticking around, you’re building in the dark. and that’s where MAU, WAU, and DAU come in. → monthly active users (MAU) show you the size of your overall crowd, who’s actually checking in at least once a month. → weekly active users (WAU) give you the “who’s consistently vibing” energy, showing retention and whether people stick around. → daily active users (DAU) that’s the heartbeat. it tells you if your project is part of people’s daily routine or just a weekend fling. in this case: MAU = 3,076 (+12.88%) WAU = 2,982 (+9.43%) DAU = 356 (–22.61%) translation? we’ve got new faces showing up (MAU & WAU climbing, slay ✨), but daily commitment is dropping (DAU down bad). it’s giving “I like you but I don’t text back every day.” why that’s not ideal: in crypto, stickiness matters. DAU shows habit formation. if people aren’t engaging daily, your tokenomics, product loops, or community activation might not be hitting as hard as you think. tips to get DAU up? 💅 gamify the grind: daily quests, streaks, points, people love collecting. 💅 micro-rewards: give smol wins for everyday actions, not just big milestones. 💅 push the FOMO button: limited-time drops, daily leaderboards, or timed perks. 💅 make it social: People log in more when their frens do.