Microsoft’s @Microsoft Activision Blizzard has partnered with @Kalshi, a federally regulated prediction market platform, to integrate prediction markets into the Call of Duty franchise @CallofDuty . This collaboration aims to enhance fan engagement by allowing players to participate in regulated betting on game-related outcomes, potentially opening new revenue streams. Financial terms and a launch timeline have not been disclosed. Additionally, Kalshi appeared in a Call of Duty: Black Ops 7 advertisement, marking a cultural milestone for the platform, though no official confirmation suggests the partnership extends beyond this appearance.