How does Yamaha sell $3 BILLION of musical instruments and another $17 BILLION of motorcycles? Dominating two completely unrelated markets. Quick thread on this amazing story. 👇
The fascinating story started in 1887 when Torakusu Yamaha was asked to repair an organ at an elementary school in Hamamatsu, Japan. While repairing it, he realized that he can build these, and he does. In 1897 he sets up Nippon Gakki Co and makes Japan's first organ.
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