Going direct with Palmer Luckey: advice on founder-led comms from inside the arena 4:30 the "straw that broke the camel's back" with Jason and the All-In Summit 11:00 winning over government vs. consumers 17:25 what to do if you don't have FU money 20:40 growing your audience 25:10 fixing your reputation 28:00 when to fight back 31:45 closing recruits 35:00 repelling mercenaries 38:40 women 42:05 advice for young people from a former whiz kid 44:05 what makes John Carmack the best communicator 46:30 Palmer's top comms advice for founders